David and I just changed our business name from Inbetweeners to Brain&Brain! I’ve already shared the details on our Inbetweeners blog, so here I’ll just talk about my process in developing the logo.
Initially, Brain&Brain was the name of a nerd shop we planned to start together. We were going to sell things like cross-stitched pixel art and “Live Long and Prosper” postcards, and I designed an Atari-inspired logo to match. But David wasn’t really sure how much he could contribute, and I didn’t really have time for a second shop, so the logo just sat on a “launching soon” page for a year.
We loved the name, though. It was a reference to our favorite terrible line from this Star Trek episode, and it perfectly reflected our combo of logic (mostly him) and creativity (mostly me). So, when we started building Doggins together, it just fit.
But the original logo wasn’t really my preferred style, and it needed a mark. I wanted a sort of 80’s game/tech vibe, sort of like Polytron’s logo and had been sketching ideas for months. But literal brains just look gross, and nothing else worked. I let my brain (heh) work on it in the background for a while, gave up, and then tried one last sketching session Friday morning.
Ideas almost always come to me in the same chain of events, and this one followed suit: Coffee → Brainstorm → Exhaustion → Run/Shower → IDEA!
Execution is the easy part. I stuck to the original stereoscopic color scheme (blue for logic/left brain, and red for creativity/right brain), and I kept the mark simple and iconic. The overlapping images also serve as a hat tip to Inbetweeners.
We’re both much happier with the new logo (and name). Now I just need to find time to build the website, which may or may not be soon.
Now, back to building this game.